SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success complied with a familiar pattern: make progressively, save strongly, acquire a home, and prepare for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing exclusively on long-term accumulation, this generation is prioritizing balance

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